About Us

About Us

Eturnal Rest Mission

“To provide resources and information for end-of-life care that enables you to make that best choices for you and your loved one”

Eturnal Rest

Eturnal Rest is dedicated to providing education and resources for families navigating the difficult time of a loved passing, as well as helping individuals who are looking to plan for the future through informational guides and the ability to reserve a final resting place through our site.

Eturnal Rest providesĀ a variety of resources and information on end-of-life care, cremation and burial options, and memorialization. From explaining the differences between cremation and traditional body burial, to providing information on columbarium niches and online memorials, we aim to provide comprehensive guidance to help families make informed decisions during a difficult time.

Plan

Inform yourself about options for you or your loved ones regarding services, burial options, and final resting places.

Reserve

Search and select a final resting place for you or a loved at your own pace.

Memorialize

Create an Eturnal Tributeā„¢ for your loved ones. Share memories through comments, videos, pictures and audio.

Eturnal Rest Team

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James Bell

Chairman

James has a track record of proven leadership that spans four decades and two continents. Prior to creating Eturnal Rest, Bell grew a family run company in the sleep accessory category, Protect A Bed, to a $100 M world wide leader. He is a founding shareholder of two listed companies, a private equity firm Aquila Growth Ltd and a retail holding company Retail Corporation Ltd, which he led to great success.These two listed South African companies provided outstanding returns to shareholders and made the Top 5 Company status on the JSE multiple times.

James thrives on putting teams together and creating new ventures run on family business values.

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Michael Furze

Director

Michael has worked for major agricultural and energy companies globally for over 40 years including Anglo American, Shell, Glencore. His experience has been in Finance, Compliance, Risk Management and Key Account Management. He has led multi-cultural teams in South Africa, United States, Singapore, London, Japan and Dubai.

Within Eturnal Rest he is responsible for Finance and Compliance ensuring Eturnal Rest remains a trusted partner.

Michael currently lives in London, UK with his wife and has two married sons and 3 grandchildren.

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Warrick Bell

Director

Warrick Bell brings over 15 years of versatile executive experience to his role. Previously, he served in his family’s multinational consumer products company, leading rapid growth to $100 M in global revenue prior to successfully selling the business.

Throughout his career, Warrick has demonstrated innovation and diverse expertise across sales, marketing, operations, product development, and customer loyalty programs in both national and international markets. He has continually optimized systems and nurtured talent to scale businesses responsibly.

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Miguel Marrero

Director

Miguel’s creative vision and technical expertise have led to multiple patents, a testament to his innovative spirit and dedication to pushing boundaries.

Beyond his love for all things “tech”, Miguel is also deeply committed to leadership and training development. As a mentor and coach, he has empowered countless individuals and many organizations across the glove to realize their full potential, guiding them on journeys of personal and professional growth.

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Jacob Miller

Operations Support Lead

Jacob Miller is our dedicated Operations Support Lead at Eturnal Rest. As the Operations Support Lead, Jacob takes on a multifaceted role where he oversees various aspects of the company’s day-to-day activities. With two years of experience in Information Systems, Jacob is passionate about leveraging technology to drive business success. His journey in the field reflects a commitment to both personal and professional growth, as he continuously seeks out opportunities to expand his skills and knowledge.